| Check | Weight | What it looks at |
|---|---|---|
| Crawler access | 25% | Whether AI crawlers can reach your pages at all — blocked bots mean invisible pages. |
| Structure | 20% | Headings, sections, lists, and clean HTML that an AI can parse into answers. |
| Metadata | 20% | Titles, descriptions, and structured data — the bits assistants quote directly. |
| Content | 15% | Clear, factual copy that answers the questions your customers actually ask. |
| FAQ | 10% | Question-and-answer content, the format AI assistants cite most. |
| Performance | 10% | Load speed. Slow pages get skipped by crawlers working on a budget. |
How the checks become your score
Each check produces its own 0–100 score. Your final score is the weighted average — so crawler access (25%) moves the needle more than performance (10%). Every issue found becomes a ranked fix in your report, ordered by impact.
Note
If one check can't run — say your server blocks the scan — it scores zero for that check rather than failing the whole scan. The report will tell you what happened.